A blow to Tidal and Qobuz? That’s what we’ll see today.
As we did previously this year!īut, the biggest surprise came last month, when the brand announced they will now offer Lossless audio streaming, or even Hi-Res and Dolby files, through their own Apple Music service… with no additional cost. So when the brand decided to launch their first full-sized headphone, the AirPods Max, even if some complained about the (not so) high price, reviewers and audiophiles were much keener to lend an ear to Apple. Now, every year, Apple sells more than 100 MILLIONS of them, which means that since you begin to read this article, more than 900 pcs people ordered one… Obvious to say that no one is laughing now!
When the first AirPods came out, with their infamously weird design, everyone was laughing (and so did I). Thanks to the iPod, not the first, but the most popular DAP of his time, and iTunes which prepared the field for the upcoming post-CD era, Apple laid the foundations for many audio brands to come.Īnd if the iPod is now gone, replaced by the all-mighty iPhone, that doesn’t mean Apple completely ditched the audio business, quite the opposite, actually. They are one of the main reasons why many people are now able to enjoy their music, on the go. Yet, from my audiophile standpoint, Apple is more than just a smartphone maker. Do I have to present Apple? The Multi-Billion company that overturned the phone world into the one we live on? If yes, this means that you’re either too young to be here, or you’ve been locked up in jail for the last… 30 years? Either way, the truth is that there’s a 99% chance you have already used an iPhone/iPad/iMac/MacBook in recent years.
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